Chapter 7 Essay Example | Topics and Well Written Essays - 500 words - 4

Chapter 7 - Essay Example 960s, advertising has gone through several changes and due to these changes, the current advertising techniques have gained much more persuasive strength. Creative revolution from 1960s has made advertising to become much more effective than it was traditionally. Due to creativity revolution, advertisement today is able to confer a strong beneficial effect on prices of brands. Creativity revolution is believed to be the soul of branding and advertising. It is what gave life to today’s advertising messages about services and products (Samuel, 2012). Without creative revolution in advertising, today’s advertising would be insignificant or boring in the minds or hearts of the target consumers. For instance, most advertisers often seek advice from advertising agencies for development and designing of ads that will enable them attract a large population of customers. Creative revolution in advertising has resulted to what is mainly referred to as digital advertising. The creative revolution has replace many conventions in the advertising sector bringing more creativity and inspiration to advertising messages. Due to creative revolution advertisement is very important in today’s world based on the benefits it brings to business organizations due to their effectiveness. For instance, magazines and newspapers are used in today’s advertising to address a certain group of customers. The type of products and services advertised in this platforms are very attractive to grasp the reader’s attention. Apart from magazine and newspapers, advertisement is currently done via radios and television to persuade a large group of consumers (Sanje & Senol, 2012). The current advertisement methods have deeper impact on the minds of the consumers compared to the traditional ones. Creativity has also resulted to business men using celebrities to be pictured in their advertisements so that many consumers will consider them as fashion trends. Revolution in advertising has