Web Advertising :: essays papers

Web AdvertisingWeb advertising, not to mention the Internet itself, finds itself in astage of recounting infancy and therefore provides marketers with novelchallenges and situations which need to be dealt with caution . The realmof Web advertising is unchartered terri tory In terms of South Africa,the country finds itsef slightly behind technologically. However, this maynot prove to be a disadvantage as the uncertain nature of Web advertisingmay make a policy of watching and learning most viable. Whatimplications will this new technology have for marketing? What is thenature of Web advertising? How can a business use the moderate effectively ?Where is all this going ? These questions appear to be most pertinent inthe process of understanding interact ive marketing on the Internet. The qualified confidence of John Matthee, a Web site designer employed byAdept Internet (an Internet service provider), was sought in accumulationof a large sum of the following data. This seems approp riate as thenovelty of Web advertising at this stage h as led to generral lack of academician data in the practicalities of advertising via this medium. 2) THE INTERNET AN INTRODUCTION2.1) Original development of the Internet What was originally created bythe US military to provide a procure means of communication in case ofnuclear war, which has now become known as the Internet, has metamorphosedinto the strategic global communications tool of our era. The end of the algid w ar left this massive installed structure - initially dubbedARPANET- without much of a purpose. Soon universities, major corporationsand governments began to piggyback on to the global framework, extendingits reach and commercialising it. cognise as the N et to aficionados, theAvailability of cheap, accessible and easy-to-use Net access pointsthroughout the world has seen the number of global Internet users increasedramatically each month. trance the convenience of electronic mail wasinitial catalyst for Inte rnet growth world wide, its the emergence of theWorld Wide Web (WWW) multimedia interface that has captured the warinessof prospective users across the globe. The resources available on the WWWare as varied as they are extensive. There hundreds of thousands of siteswhich can be broadly categorize under topics such as sport,entertainment, finance and many more (Perlman, 1996). 2.2) Development of Internet in South Africa Perlman (1996, p 29) venturedthat South Africa is major global Internet player. It soon rates inthe top 15 in the world terms of Internet growth rates. Local usernumbers are certainly supply by universities, companies and schools.